EST. 1974 — BUILT TO LAST
StillReckless.Only Smarter.
You survived the lead paint and the hose water. Let's make sure the knees survive the next twenty years. Lift, eat, recover, party.
Track 02 / Manifesto
We Are Not
Done Yet.
- 01
We were feral kids. Nobody helicoptered. The streetlights were the curfew.
- 02
We were thirty at ten. We're still thirty at fifty-five.
- 03
We don't take bullshit. We don't need motivation. We need a program that respects our time.
- 04
We still go to shows. We still close the bar. We just want to be there in twenty years to do it again.
Track 03 / The Kit
Four Things.
That's the App.
No streaks-and-rings dashboard. No coach in your pocket pretending to be your friend. Just the work.
The Plan
Seven days. Real lifts, real food, real rest. Built around the cycle you're in — not what some 22-year-old influencer ate yesterday.
The Crew
Your old guard. Streaks, status, gentle shit-talking. Nobody gets to ghost the Tuesday lift without an excuse note.
The Vitals
Heart rate, recovery, sleep, weight — tracked plainly so you can see what works and stop guessing about the rest.
The Cheat Day
Built in. Plan it. Eat it. Move on. Bourbon column included — we're not pretending you don't drink.
Train for the
Next Twenty Years.
Heart, hips, hamstrings, hands. The protocol prioritizes the parts that decide whether you're still hauling firewood at 78 or calling someone to do it for you.
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